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Real estate benchmarking
Real estate benchmarking is the standard of measurement used to analyze the financial characteristics of a real estate investment property. In the general sense, real estate benchmarking refers to the comparison of potential real estate investment properties against a predetermined framework of measurement. In a narrow sense, the term real estate benchmarking refers to the specific real estate indicators used to measure the real estate properties.
== Overview ==
Real estate benchmarking consists of a group of real estate financial indicators and their benchmarks. Indicators in general allow investors to remove emotions and speculation out of investing; this is true not just in real estate investing, but on any other investment types such as stock or currency trading. Indicators are particularly important in real estate since it deals with a physical entity- a bricks and mortar structure, which might trigger emotions on the investor based on its architecture and beauty.
The process starts by setting benchmarks for each indicator based on their accept/reject criteria; which subsequently is used to compare the desirability of the real estate properties; thus providing context and point of reference on the properties' financial characteristics and profitability standing.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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